“As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Image: Ke圜DNĪnd according to Google, this plays a factor in site speed and bounce rate: In fact, each font can add up to 400 kilobytes to your page weight.īelow you can see the time difference it takes for a Google Font (Open Sans) to load in comparison to a systems font (Arial). Google Fonts, for example, are hosted from remote servers that get millions of simultaneous API hits, which can delay load times for up to seconds. The faster your site, the more likely it’ll rank higher in search results where your products will be found by more people, and vice versa.īut how exactly does using web fonts come at a performance cost? Well, if you’re trying to optimize your ecommerce store to rank in search engines, you need to take into account site speed-an important SEO ranking factor. How do fonts affect performance and why does it matter? If you don’t wisely choose the right font for your brand, you could be unknowingly harming its credibility. This can help customers along the buyer’s journey, using fonts to create a positive brand perception that makes all the difference.Īll in all, the strategic use of fonts is an opportunity to let your brand’s personality and messaging shine through-whether they’re good or bad choices. Newspapers and books make good use of serif fonts since they make long blocks of text easier to read.Īn MIT study suggests fonts can have the power to affect your mood and cognitive ability.
Other research suggests that reading speed increases with serif fonts like Times New Roman and Garamond. One study found that memorability increased when businesses were consistent with their typefaces across copy and advertisements. More angular fonts can mean a more formal and official tone, while round fonts are effective for expressing feminity and softness. Design your store for freeįonts evoke specific thoughts, feelings, and behaviors depending on their form-and ultimately play a role in how your audience views your store.īut how is it that fonts have such a powerful psychological effect?įor starters, we tend to associate shapes with emotions. #cta-visual-pb#Add fonts to your Shopify store easil圜ustomize your store with built-in fonts and an easy drag-and-drop interface by using the best page builder for Shopify.
4 Awesome Shopify font pairings that work well together.What are the best Shopify fonts for your store?.
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